Bally returns to roots for first campaign under Simone Bellotti

In the ever-evolving world of fashion, heritage and tradition often find themselves at odds with the demands of modernity and change. However, Bally, the iconic Swiss luxury brand, has shown that it is possible to embrace both its storied history and the future of fashion seamlessly. Under the creative direction of Simone Bellotti. Bally’s latest campaign marks a return to its roots, celebrating the brand’s enduring legacy while redefining it for the contemporary fashion landscape.

A Glimpse into Bally’s Storied History

Before delving into the new campaign, it’s crucial to understand the rich history of Bally. Founded in 1851 in the picturesque Swiss village of Schönenwerd by Carl Franz Bally. The brand quickly gained recognition for its craftsmanship and innovative approach to shoe design. Bally’s dedication to quality and craftsmanship soon expanded to include leather goods, accessories, and ready-to-wear apparel, solidifying its position as a pioneer in the luxury fashion industry.

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Simone Bellotti: The New Creative Director

Simone Bellotti’s appointment as the creative director of Bally heralded a new era for the brand. Bellotti, an Italian-born designer with a wealth of experience in the fashion world, brought a fresh perspective while respecting the brand’s heritage. His first campaign at the helm of Bally reflects this delicate balance, highlighting both the brand’s legacy and its vision for the future.

A Return to Swiss Elegance

The campaign under Bellotti’s direction is a testament to the timeless elegance that has always been at the heart of Bally’s DNA. The imagery evokes a sense of classic Swiss luxury, with breathtaking landscapes as the backdrop. It captures the essence of Bally’s heritage, showcasing the brand’s deep-rooted connection to its Swiss origins.

Craftsmanship Takes Center Stage

One of Bally’s defining features has always been its commitment to craftsmanship. Bellotti’s campaign shines a spotlight on this aspect, emphasizing the meticulous work that goes into each Bally creation. The campaign features artisans in the brand’s atelier, showcasing the traditional techniques that have been passed down through generations. It’s a powerful statement that underscores Bally’s dedication to preserving the artistry of fine craftsmanship.

Modern Minimalism Meets Timeless Appeal

While celebrating its heritage, Bally also acknowledges the contemporary fashion landscape. The campaign incorporates modern minimalism, a design ethos that resonates with today’s discerning consumers. Clean lines, neutral color palettes, and versatile pieces define Bally’s approach to modern luxury.

Sustainability and Responsibility

In an era of heightened awareness of environmental issues, Bally, under Simone Bellotti’s direction, is also prioritizing sustainability and responsibility. The campaign showcases the brand’s commitment to ethical practices and responsible sourcing of materials. This aligns with the evolving values of conscious consumers who seek brands that share their commitment to a better, more sustainable future.


Bally’s return to its roots under Simone Bellotti’s creative direction marks a significant turning point for the iconic Swiss luxury brand. By blending its rich heritage with a modern sensibility, the brand has struck a harmonious balance between tradition and innovation. The campaign serves as a testament to Bally’s enduring legacy, dedication to craftsmanship, and commitment to sustainability, all while ushering in a new era of contemporary elegance. In doing so, Bally continues to inspire and captivate fashion enthusiasts worldwide, proving that a brand with a storied history can successfully evolve and remain relevant in the ever-changing world of fashion.

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