Fashion tech is front row at Jenn Lee's LFW phygital presentation

Fashion tech is front row at Jenn Lee’s LFW phygital presentation

The world of fashion is constantly evolving, and technology is playing an increasingly vital role in shaping its future. One designer who has embraced this fusion of fashion and technology is Jenn Lee, and her recent London Fashion Week (LFW) phygital presentation was nothing short of spectacular. In this article, we will explore how fashion tech took center stage at Jenn Lee’s LFW presentation, showcasing the exciting possibilities of the phygital fashion era.

The British Fashion Council (BFC) collaborates with talented NewGen alumni to create an exquisite bag collection, fusing innovation and style in every design. This partnership represents a seamless blend of emerging talent and established authority in the world of fashion.

The Rise of Phygital Fashion

In an era where digitalization is reshaping every industry, fashion has not remained untouched. The term “phygital” refers to the convergence of physical and digital elements, creating a seamless blend of both worlds. This concept is gaining traction in the fashion industry, and Jenn Lee’s LFW presentation was a prime example of its potential.

Fashion tech has been instrumental in making phygital presentations like Lee’s a reality. Through the use of cutting-edge technologies such as augmented reality (AR), virtual reality (VR), and 3D modeling, designers can create immersive and interactive fashion experiences for their audience. Lee’s presentation brilliantly showcased the fusion of these technologies with her creative vision.

The Digital Runway

One of the standout features of Jenn Lee’s LFW presentation was the digital runway. Instead of traditional models walking down a physical runway, the audience was treated to a virtual spectacle. The use of VR headsets allowed viewers to step into a virtual world where models donned Lee’s latest creations. This innovative approach not only eliminated the need for a physical runway but also broadened the reach of the show to a global audience.

Augmented Reality Dressing Rooms

Another remarkable aspect of Lee’s presentation was the integration of augmented reality dressing rooms. Attendees were given access to an AR app that allowed them to virtually try on her designs. By simply pointing their smartphones at the clothing items featured in the presentation, viewers could see how each piece would look on them in real-time. This level of interactivity is transforming the way consumers engage with fashion, bringing the shopping experience closer to home.

Sustainability Meets Technology

In addition to the immersive technology, Lee’s presentation also emphasized sustainability. The fashion industry has been under increasing pressure to address its environmental impact, and designers like Lee are rising to the challenge. Using 3D printing technology, she created garments from sustainable materials, reducing waste and carbon emissions. This commitment to sustainability, combined with the power of technology, is a step in the right direction for the industry.

Global Accessibility

One of the most significant advantages of phygital fashion presentations is their ability to reach a global audience. Fashion enthusiasts from around the world could tune in and experience Jenn Lee’s LFW presentation in real-time. This accessibility not only democratizes fashion but also opens up new opportunities for designers to connect with consumers worldwide.


Jenn Lee’s LFW phygital presentation is a testament to the transformative power of fashion tech. By seamlessly blending the physical and digital realms, she created an immersive and interactive fashion experience that captivated audiences worldwide. With the rise of augmented reality, virtual reality, and sustainable practices, the future of fashion looks promising and more inclusive than ever. As technology continues to evolve, we can expect even more groundbreaking innovations in the world of fashion, redefining how we interact with and consume this ever-evolving art form. Jenn Lee’s visionary presentation is just the beginning of a new era in fashion where technology and creativity converge to set the industry on an exciting and sustainable path forward.

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