Football, jellyfish and silver sparkles: The SS24 street style trends from London

Fashion is an ever-evolving canvas, where creativity knows no bounds. London, a city known for its eclectic style and vibrant street fashion scene, consistently pushes the boundaries of sartorial expression. The Spring-Summer 2024 (SS24) season saw an explosion of unique and unexpected street style trends that combined the worlds of football, marine life, and sparkling allure. In this article, we delve into the captivating fashion trends that emerged on the streets of London during SS24, where football jerseys met the ethereal beauty of jellyfish and the enchantment of silver sparkles.

Designer Frolov continues to champion Ukraine’s resilience with a standalone London Fashion Week (LFW) show, using fashion as a powerful medium to support his homeland in challenging times. His LFW presentation stands as a testament to both creativity and solidarity.

1. Football Fever: The Pitch-Perfect Jerseys

The beautiful game took to the streets in a sartorial frenzy during SS24. Football jerseys, once reserved for stadiums, made a remarkable crossover into everyday fashion. Oversized jerseys with bold colors and striking logos became the go-to statement piece for street fashion enthusiasts. Whether it was a vintage jersey from the ’90s or a modern take on the sportswear classic, football-inspired attire was a must-have.

Street stylists and fashionistas elevated the humble football jersey with clever layering. High-waisted trousers, skirts, or even tailored shorts were paired with these jerseys, creating a fusion of athleisure and street style. The result? A harmonious blend of sporty and chic, capturing the essence of London’s diverse fashion scene.

2. Enigmatic Elegance: The Jellyfish Aesthetic

One of the most unexpected yet mesmerizing trends to emerge from SS24 was the jellyfish aesthetic. Jellyfish, with their ethereal grace and luminous allure, served as an unlikely muse for designers and fashion-forward individuals. This trend brought a touch of aquatic mystique to the streets of London.

The jellyfish aesthetic was characterized by flowing, sheer fabrics that resembled the delicate, translucent forms of these marine creatures. Soft pastel colors, iridescent materials, and billowing silhouettes gave life to this trend. Accessories like jellyfish-inspired jewelry and hairpieces added a whimsical touch to the overall look.

To fully embrace the jellyfish aesthetic, fashion enthusiasts combined sheer dresses and skirts with layers of tulle, creating a dreamy and otherworldly appearance. This trend was a testament to fashion’s ability to draw inspiration from the natural world and transform it into wearable art.

3. Silver Sparkles: A Dash of Extravagance

The streets of London shimmered with an extra dose of glamour during SS24, thanks to the silver sparkle trend. Silver, long associated with sophistication and extravagance, was used to make bold fashion statements.

Silver sparkles could be seen in a variety of forms, from metallic dresses and skirts to sequined blouses and accessories. It was all about embracing the shine and creating a striking visual impact. Whether you opted for a full silver ensemble or incorporated it as an accent, this trend exuded confidence and elegance.

Fashionistas added silver sparkles to their street style by pairing metallic pieces with more subdued items, striking a balance between opulence and everyday wear. This trend exemplified the London spirit of pushing fashion boundaries while staying true to personal style.


The SS24 street style trends from London were a testament to the city’s fashion-forward spirit and creativity. The unlikely fusion of football jerseys, the enchantment of jellyfish aesthetics, and the extravagance of silver sparkles demonstrated that fashion knows no bounds. London’s streets transformed into a vibrant canvas where individuality and innovation thrived. As we look to the future of fashion, we can only anticipate even more surprising and delightful trends emerging from this ever-evolving fashion capital.

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