Pantone releases SS24 colour trend report for LFW

In the world of fashion, color is a language. It communicates emotions, sets moods, and defines trends. As the anticipation for the Spring/Summer 2024 season grows, Pantone, the global authority on color, has once again stepped into the limelight. Pantone’s SS24 Colour Trend Report for London Fashion Week (LFW) is here, and it promises to be a guiding light for designers, fashion enthusiasts, and trendsetters. In this article, we explore the vibrant spectrum of colors that will define the fashion landscape at LFW for the upcoming season.

Pantone: The Master of Color

Defining Fashion Trendsb

Pantone has earned its reputation as the foremost authority on color by consistently influencing the fashion world. Designers and creatives eagerly await their seasonal color trend reports as they set the tone for collections, influencing everything from clothing and accessories to beauty and interior design.

New York’s Spring/Summer 2024 street style captures a vivid journey from nostalgic childhood inspirations to dazzling disco-infused nights. Showcasing a dynamic blend of fashion eras and influences.

The Pantone Color Institute

The Pantone Color Institute, the research division of Pantone, is renowned for its meticulous analysis of global color trends. By closely observing cultural, social, and economic influences, Pantone identifies the colors that will resonate most with the upcoming season.

The Spring/Summer 2024 Color Palette

Energetic and Optimistic Hues

For the SS24 season, Pantone’s palette is a symphony of vibrant, energetic hues. These colors evoke optimism and a sense of renewal, reflecting the anticipation of brighter days ahead.

  1. Burst of Sunshine (Pantone 13-0647): A warm and cheerful yellow that embodies the joy of a sunny day.
  2. Meadow Green (Pantone 18-0135): A lush and invigorating green reminiscent of a tranquil meadow.
  3. Electric Blue (Pantone 16-4030): A striking and electrifying shade of blue that captures attention.
  4. Coral Crush (Pantone 16-1548): A vibrant coral that radiates energy and passion.
  5. Golden Apricot (Pantone 13-1031): A soft, delicate hue that exudes a sense of warmth and nostalgia.

Interplay of Neutrals

While bold colors take center stage, Pantone’s SS24 palette also incorporates versatile neutrals that add balance and sophistication to the mix.

  1. Classic White (Pantone 11-0601): A pure and timeless white that serves as a canvas for creativity.
  2. Neutral Gray (Pantone 17-4405): A dependable and versatile gray that pairs seamlessly with other shades.
Transcending Boundaries with Color

Pantone’s SS24 Colour Trend Report for LFW transcends mere aesthetics; it’s a reflection of the times we live in. The vibrant hues and the interplay of neutrals mirror the resilience and hope that have emerged amidst challenges. These colors inspire creativity, celebrate diversity, and remind us that fashion is a powerful medium of self-expression.


As London Fashion Week approaches, Pantone’s SS24 Colour Trend Report promises to be a guiding beacon for designers, influencing collections that will grace the runways. Whether you’re a fashion designer seeking inspiration, a trend-conscious consumer eager to update your wardrobe, or simply someone who appreciates the language of color, Pantone’s palette is a testament to the enduring impact of color in the world of fashion. It’s a reminder that, in every shade and hue, there’s a story waiting to be told on the canvas of clothing, making each season’s fashion journey a vivid and memorable one.

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